/001
Overview
The client, a startup offering a health and wellness app, approached us seeking to revamp their platform following user complaints about complex navigation and limited features.
Through extensive user research, including usability testing and heuristic evaluations, we identified key pain points and opportunities to improve the app's functionality.
/002
The Problem
Analysis revealed challenges such as inconsistent navigation patterns, cumbersome onboarding process, and a lack of personalized content tailored to users' preferences and goals.
Additionally, the absence of social features and community engagement elements limited users' motivation and accountability in achieving their health objectives.
/003
The Approach
Employing a human-centered design approach, we prioritized user needs and preferences to create a seamless and personalized experience aligned with the app's core objectives.
Leveraging gamification elements, social integration, and personalized content algorithms, we aimed to foster a sense of community and motivation among users on their wellness journey.
/004
