/001
Overview
The client, a leading online retailer, approached us with concerns about their high cart abandonment rate and user feedback indicating difficulties in navigating through their website.
Our team conducted user research, including surveys, user interviews, and usability testing, to identify pain points and opportunities for improvement.
/002
The Problem
Analysis revealed several issues, including a cluttered interface, complex checkout process, and lack of mobile responsiveness, contributing to user frustration and cart abandonment.
Additionally, the absence of personalized product recommendations and inadequate search functionality hindered users from finding desired items efficiently.
/003
The Approach
We adopted a user-centered design approach, prioritizing simplicity, ease of navigation, and mobile responsiveness to enhance the overall shopping experience.
Utilizing data-driven insights, we revamped the website layout, streamlined the checkout process, implemented predictive search functionality, and incorporated personalized product recommendations.
/004
